Pricing, preparation, marketing and offer strategy, each with a purpose. The goal isn't just to sell. It's to put you in the strongest spot for what comes next.
You only get one launch. The first two weeks bring the most attention your home will ever get, so every decision before the sign goes up matters more than the sign.
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Free home evaluation
What's your homereally worth?
Online estimates guess. This one starts with what homes like yours actually sold for nearby, then David makes it exact.
Step 1 of 3
Start with your address.
FreeNo obligationTakes 30 seconds
Step 2 of 3
Tell us about the home.
Step 3 of 3
Estimated range
Get the exact numbers, the sales behind them and David's read on your home.
You're on the list
Got it. David's on it.
Your full report is on its way. David will reach out to walk you through it and, if you like, see the home for an exact number.
How it goes
Eight stepsto sold.
01
The straight read
We walk the house together. A real number based on what's selling on your street, and what it would take to push it higher.
02
The game plan
Market price or offer date? Now or spring? Decided together, based on what's moving near you this month.
03
Prep that pays
Paint, small fixes, decluttering, staging. Only work that pays you back. I book and manage the painters, cleaners, electricians and movers.
04
Show it off
Photos, video, floor plans, its own website and copy that sounds like a person wrote it. Out to MLS®, paid social, my network and agents with buyers.
05
Honest feedback
After showings you hear what buyers actually said, good and bad, so we adjust fast.
06
Offer night
The hard-to-play-against part. Every line read, every condition tested, nothing left on the table.
07
Firm to keys
Conditions, deposits, lawyers. Updates right to closing day.
08
Your next move
Buying next? Both closings lined up so you only move once.
Pricing high to leave room to negotiate usually costs you.
Pricing
Price it right.Once.
Priced to the street
Overpriced homes sit. Buyers skip them, days on market climb, and the final price often lands lower than if it had been priced right on day one.
So we price against the homes you're competing with right now, not just last year's sales. You see the comparables, you hear my reasoning, you make the call.
01Recent sales on your street and in your pocket
02The listings buyers will compare yours to this month
03How fast homes like yours are moving
04What the top of the range would take, and whether it's worth it
Staging
Staging thatearns its keep.
Edit, don't overhaul
Buyers decide in the first few photos. Staging isn't about pretty furniture. It's about making every room read clearly, so a buyer can picture their life there instead of yours.
Sometimes that's a light edit with your own pieces. Sometimes it's a full stage of an empty home. We decide room by room, and only spend where it shows up in the price.
01Fresh, neutral paint so the light does the work
02Updated light fixtures and small repairs buyers notice
03Bulky storage out, so rooms show their real size
04Personal collections packed early, styling and plants in
05Your own furniture and art, where it already works
Your next move
What happens afterthis home sells?
Selling is often only half the move. If you're buying another property, downsizing, relocating or trying to coordinate two transactions, the timing matters just as much as the sale itself.
We'll look at the bigger picture before deciding how to approach the market, so your next move isn't an afterthought.
01Buying again: both closings lined up so you move once
02Downsizing: what to keep, sell or store, and when
03Relocating: a closing date that matches your start date
04Bridge financing or a longer closing, if the timing needs it
What you get
The fulltreatment.
Plan
Pre-listing plan
A room-by-room list of what to fix, skip and stage, with costs before you commit.
Media
Real media
Professional photos, video and floor plans shot for how buyers actually scroll.
Reach
Reach
MLS®, social, and a direct line to agents with buyers in your area.
CNE
Negotiation
Offer dates, bully offers, conditions. Strategy built around your house and timing.
For review: David to confirm his marketing package.
You asked
Goodquestions.
What should I fix before listing?
The cheap things buyers notice: paint, lighting, small repairs and clutter. Skip big renovations unless the comparables justify them. I'll tell you which is which.
When is the best time to list?
Spring and fall bring the most buyers, and the most competing listings. Winter has fewer of both, which can work in your favour. We look at what's moving on your street this month before picking a date.
Should I hold an offer date?
Depends on your home, your street and the season. Sometimes it creates competition, sometimes it scares buyers off. I'll tell you which kind of house yours is right now.
What if I need to buy before I sell?
Bridge financing, a longer closing on the purchase, or a condition on selling your home. We sequence it so you move once.
Do I need a pre-listing inspection?
Often worth it for houses. It flags surprises early, builds buyer confidence and can cut conditional offers.
What does selling cost?
Commission, legal fees, any mortgage discharge or penalty, staging and moving. You get a clear estimate of your net number in our first meeting.
How does commission work?
It's set in the listing agreement before anything goes live, it's negotiable, and it's paid at closing out of the sale proceeds. It usually covers the buyer's agent too. You see every line before you sign.
What's on me, not you?
Usually paint, repairs, storage, movers, and a pre-list inspection or condo status certificate if we want one. I quote it all up front so nothing shows up as a surprise.
My place is tenanted. Can I still sell?
Yes. Tenants keep their rights, showings need 24 hours' written notice, and staging is limited. We plan the timing and the marketing around them.
First place, the family home, more space, or just figuring out what's next. You don't need it all mapped out. Tell me what's on your mind and we'll start there.
Come behindthe scenes.
Open houses, new listings, neighbourhood finds and the odd round of golf.
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